American Swagger

Over the past few years Ford has become a proud American institution.  While all the other American car manufacturers were taking government hand-outs, Ford was bootstrapping itself back to profitability.  By selling off Jaguar, Aston Martin, and Volvo, Ford found the capital and focused resources to improve quality across the board.  It also killed off the Mercury sub-brand which existed only to create carbon copies of Ford branded cars.  The Focus and Fiesta are considered cool by those in the know and the Ford Evos concept is a glimpse at what's to come.  However, there's still a fly in the Ford ointment, Lincoln.