What Can Brown Do For You

The United Parcel Service, or UPS, recently released video of a new big brown truck in its prototype testing phase.  At first glance, the truck in the video looks like any other UPS delivery truck.  However, the defining characteristic isn't in the aesthetics but in the material makeup.  The new truck is about 1,000 lbs lighter than the aluminum bodied truck due to its extensive use of ABS plastic.  By shedding that weight, The Big Brown Machine can use a smaller motor and be a whopping 40% more efficient.  This got us thinking about past environmental initiatives enacted by UPS.